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Mineral water market drowning in profit

With Q1 sales in line with previous forecasts, Hungary's mineral water market is expected in 2006 to hold onto its double-digit growth achieved last year, sector representatives said at a news conference.

Last year the segment's output was 700 million liters with a market value of Ft 35 billion, equating to Ft 50 a liter. Consumption, albeit rapidly growing, remains relatively low compared to western Europe, as Hungarians drank only 70 liters of mineral per capita last year, half that of France. In any case, Hungary has no shortage of the spring water, as experts estimate the country's total supply could run to nearly 4.5 billion-4.9 billion liters.