Germany's largest car magazine, Auto Bild, has ranked Mazda in first place in its highly respected 'Quality Report' for 2007, published on June 8.
This was the third straight year that Mazda has been awarded first place in this annual report. Mazda finished ahead of 24 car brands including second-place Toyota and domestic luxury brands Mercedes and BMW. First conducted in 2001, Auto Bild's Quality Report compiles the result of seven criteria – endurance tests, car owner surveys (22,795 Auto Bild subscribers), recalls, Germany's Technische Uberwachung Verein (TUV) report, customer complaints at Auto Bild, type of warranties and the quality of dealerships based on secret service tests – for a comprehensive picture of quality in Europe's largest market according to brand.
Germany is Europe's largest new car market with annual sales of around 3 million units. As was the case during the previous two reports, Mazda quality was evident in all aspects of the survey. Especially strong results were achieved in categories reflecting long-term quality: on the TUV report (roadworthiness inspections for cars that are two and three years old) and on Auto Bild's 100,000 kilometer Endurance Test – where the new Mazda5 is currently halfway through the test with no breakdowns. The 6 - due for a redesign soon - has been ranked first since 2004, being the only car ever to come through with no breakdowns in the magazine report's history. (pr-gb.com)