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Retail chain Lidl, which opened its first Hungarian unit in November 2004, has reached 29% of households in the first half of 2005, according to market research company GfK Hungária’s TargetOn: Lidl 2006 study. The average household spent Ft 2,600 when shopping in Lidl.
While hypermarkets continue to make 25% of all retail turnover, Lidl’s entry boosted the market share of discount stores to 16.5%-17% from the 15% figure that was characteristic since 2001, the study says.Lidl plans to open around 100 stores in Hungary in the long run.