Retail sales of ice cream have increased in the first four months of this year, business daily Napi Gazdasag said on Monday, quoting customer relations officer Norbert Molnar from market research company Nielsen
The segment has annual sales of more than HUF 17 billion - not including sales of catering units and seasonal units, figures from Nielsen show. Unilever's PR manager Beata Vince told the paper that the season has so far fulfilled their expectations. Developments of the ice cream unit, started in 2009, are continuing at Unilever's Veszprem unit (W Hungary).
The project is to cost HUF 3 billion and is scheduled to be completed in 2014, doubling capacity to more than 80 million-90 million litres and increasing headcount at the unit by 50%.