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Hungary ice cream market thaws

Hungarian stores sold 23 million liters of ice cream in the twelve months to June, about 3% less than in the previous twelve-month period, market research company Nielsen told MTI.

Ice cream sales were worth more than HUF 17 billion during the period. Impulse purchases accounted for more than one-third of sales, Nielsen said.

The average price of a liter of ice cream fell to HUF 1,114 in June from HUF 1,301 in the same month a year earlier. (MTI-ECONEWS)