Hungarians spent about HUF 329 billion on clothing, shoes and accessories in 2010, 1% less than in 2009, data compiled by market research company GfK Hungaria show.
Spending on clothing by Hungarian consumers has fallen each year since 2008. Clothing has accounted for 3-4% of household spending over the past several years.
Households are buying more clothing at supermarkets and discount chains and less at small stores run by Chinese importers, the data show. Clothing prices at supermarkets are about 83% of the national average while prices in the shops run by Chinese importers are 73% of the average for the country.