Hungarian shops sold around HUF 70 billion of spirits in the twelve months to the end of November, level with the previous twelve-month period, but sales of vodka and gin rose, data from market research company Nielsen show.
Sales of vodka rose 8% to more than HUF 11 billion and sales of gin climbed 15% over HUF 5 billion during the period. In volume terms, Hungarians bought 2% more vodka and 9% more gin. Sales of bitter spirits inched up 1% to HUF 15 billion, but fell 1% in volume terms. Sales of palinka, a Hungarian spirit made only from fruit, as well as spirits made with fruit essence increased 1% to almost HUF 15 billion, but sales volume fell 8%. Sales of brandy fell 7%, but were still over HUF 9 billion. Sales volume dropped 11%. Whisky sales declined 3% to HUF 7 billion and sales volume fell 12%. Liqueur sales were down 13% at HUF 6 billion and sales volume fell 15%. Rum sales dropped 2% to HUF 4 billion and sales volume was down 8%. (MTI – Econews)