Production of Hungary's distinctive fruit brandy, or “pálinka,” stagnated last year at 1.3 million - 1.5 million liters, or the equivalent of 580,000 liters of pure alcohol, but output could rise as new distilleries are completed and bigger marketing campaigns cause demand to increase.
Some Ft 150 million is expected to be spent on marketing palinka this year, three times the amount last year, managing director of the Hungarian Spirits Association Product Council András Nagy told MTI. Many new distilleries are close to being completed and are likely to reach full capacity next year, he added.
In addition to fruit pálinka, pomace brandy with the equivalent of 150,000 liters of pure alcohol is produced in Hungary each year.
Hungarians make far more of their own pálinka - the equivalent of about 4 million liters of pure alcohol each year - by renting capacity at local distilleries than that made for commercial sale. (MTI – Econews)