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Hungarian-owned stores’ share of FMCG market rises to 25%

Hungarian-owned supermarkets' share of Hungary's fast-moving consumer goods (FMCG) market increased one percentage point to 25% in 2005, according to a survey by market research company ACNielsen. While the share of bigger Hungarian-owned chains, such as CBA, Coop and Real increased, the share of smaller Hungarian-owned shops have fallen. Hypermarkets' share of the market also grew a single percentage point to 30%. Discount markets had a 14% share of the market. Hungary's FMCG market was worth about Ft 1,200bn (EUR 4.8bn) in 2005, 5% more than in 2004.