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Household paper market expands 9% in 2005

Hungary's market for tissues, toilet paper and paper towels expanded 9% to more than Ft 30 billion in 2005, according to a survey by market research company ACNielsen.

Hungarians bought more toilet paper - toilet paper accounts for 50% of all household paper products sales - and paid more for it: a package of three-ply toilet paper cost Ft 409 in November-December 2005, up from Ft 363 in the same period a year earlier.
During the same period, the price of tissues, which account for 27% of household paper products sales, remained unchanged for a 100-tissue package, but increased 10% for a 10-tissue package. 100-tissue packages accounted for three-fourths of tissue sales.
The price of paper towels fell to Ft 145 for a package in November-December 2005 from Ft 161 in the same period a year earlier.
Big supermarkets accounted for about 31% of tissue sales and 44% of paper towel sales. Just 5%-8% of household paper product sales were at small shops.