Are you sure?

Heineken, Efes, merge Serbian operations

In the H1 of 2008, Heineken will become a 72% owner and Efes will own 28% of the breweries the two own in Serbia.

Efes will with its 10% cut, become the third largest presence on the Serbian beer market and the owner of the Weifert brewery in Pančevo and the Zaječarska brewery, which have a total yearly capacity of 1.4 million hectoliters. Heineken is currently in the process of taking over the Rodić brewery, which is the fourth largest brewery with seven% of the market and a yearly capacity of 1.5 hectoliters.

Heineken President for Central and Eastern Europe Nico Nussmeier said that the agreement to merge gives a good starting position for taking the leading position in the growing market in Central and Eastern Europe. Efes works in Russia, Kazakhstan, Moldavia and Serbia, where the company owns 10 breweries with a total capacity of 24.6 million hectoliters. Heineken owns more than 115 breweries in more than 65 countries with total group sales of 132 million hectoliters, making it the fourth largest beer company in the world. (B92)