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Google launches new phone and purchase model

Google Inc today unveiled a new way for consumers to purchase an Android mobile phone, a web store hosted by Google. The company is also launching the first phone offered through this new model, called the Nexus One, which combines the latest in hardware from HTC Corporation with the newest Android software.

The goal of Google's new consumer channel is to provide an efficient way to connect Google's online users with selected Android phones. The online experience of the web store has been designed with a focus on simplicity.

Through the company's own web store consumers can buy the Nexus One without service or purchase the phone with service from one of Google's operator partners. As new phones come to market through this channel, consumers will benefit from the ability to match a phone of their choice with the service plan that best meets their needs. Operator prices and plan details will be featured on the site.

"The Nexus One belongs in the emerging class of devices which we call ‘superphones,’ with a 1GHz chipset making it as powerful as your laptop computer of three to four years ago. It's our way to raise the bar on what's possible when it comes to creating the best mobile experience for consumers," said Andy Rubin, VP of Engineering. "We look forward to working with handset manufacturers and operators to bring more phones to market through this channel worldwide."