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Value-based turnover on less-advertised and generally less-expensive product brands increased 2.8% yr/yr in the first four months of 2009, while that for more-advertised, generally more-expensive brands decreased 9% during that period, market-research company GfK revealed in its most recent analysis.
GfK said that the value-based turnover on self-brand items declined 1.7% during the period.
GfK sector manager Krisztián Kovács noted that in many instances less-expansive product brands compete with self-brand items, particularly since the appearance of premium self-brand products. (MTI-ECONEWS)