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Companies pay €7.2 mln in fines for misleading ads in 2006

Hungary's Competition Office (GVH) levied fines totaling Ft 1.8 million (€7.2 million) on companies in 2006 for misleading advertisements, business daily Világgazdaság reported on Tuesday.

The paper added that the sum had quadrupled from a then record total of Ft 438 million in 2005.
Procter and Gamble had to pay the largest sum last year, Ft 315 million, for a detergent ad broadcast on television falsely suggesting that the product was superior to all other soap powders in the same price range. P&G was a serial offender, having been fined for unfair advertising five times previously.
Colgate Palmolive Hungary came in second with a fine of Ft 257 million for claiming that the company's toothpaste was the best on the market. Other companies that elicited frowns and fines from the authority included mobile phone service providers, banks, insurance companies and supermarket chains, Világgazdaság said.