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Cinema ticket revenue, attendance increases in spite of economic crisis

Hungarian cinemas' revenue from ticket sales went up by 12% on a year-to-year basis during the first five months of 2009.

Cinemas in Hungary generated ticket-sales revenue of HUF 3.99

billion (€14.57 million) in the first five months of the year, up 12% from the first five months of 2008, while attendance increased 4% yr/yr to 3.88 million during the period, the business daily Napi Gazdasag reported today. The paper noted that ticket-sales revenue and attendance rose during the first five months of the year in spite of a 10.2% decline in screenings to 176,000 during the period. Citing data from TNS Media Intelligence, the newspaper reported that advertisers spent more than HUF 500 million for on-screen cinema advertising during the first five months of 2009, up 78% yr/yr

. (MTI-Econews)