To promote the online presence of Hungarian micro and small enterprises, the Budapest Bank, Google Magyarország and HonlapABC, introduced a program dubbed "My company is on the web"
In an effort to promote the online presence of Hungarian micro and small enterprises and therefore their competitiveness, the Budapest Bank, teamed up with Google Magyarország and HonlapABC, today introduced a program dubbed "My company is on the web" (Neten a cégem). The organizers expect that 25,000 enterprises will launch their own website this year as a result of the program, which is supported by several local chambers of industry and commerce.
According to a recent survey by Ipsos, less than 50% of Hungarian micro- and small enterprises have their own websites, and 63% of those not having an online presence have never even thought about going online. Companies that already have their websites are not very active either: almost half of them do not promote their activity, and 11% chose offline advertising solutions only.
The main reason of this, the study reveals, that these firms do not trust the business power of online presence, mainly because they lack information and experience. Several small firms believe that they could not set up and operate their sites due to lack of professional knowledge and capacity, and they also think that online presence is rather costly.
But all this limits the business success of local micro and small enterprises, so the recently launched campaign aims to dismiss such misconceptions. The organizers provide a free trial package that includes, among others, help for website design, online advertisement and banking solutions, accompanied with an education campaign. (BBJ)