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BMW opens first showroom in Vietnam

Euro Auto Corp., the official importer of BMW vehicles in Ho Chi Minh City, opened the German automaker’s first showroom in the city late last week, with the launch of the new BMW X5 SUV carrying a price tag of €106,500 headlining the event.

The 500-square meters showroom at 165 Pasteur Street in District 3 costing $200,000 showcases BMW’s 3 Series, 5 Series, 7 Series and the all-new BMW X5. Huynh Du An, general director of Euro Auto Corp., said that the showroom would introduce and sell new cars imported from the US and Germany. Euro Auto will also provide BMW maintenance and repair services, and supply genuine BMW parts as well. Prior to opening the new show-room, Euro Auto operated an interim service facility at 392 Kinh Duong Vuong Street in Binh Tan District.

Euro Auto will commission a new retail and service facility at Phu My Hung valued at $3.5mil next year. Covering 8,800 square meter, this center will be Euro Auto’s premier outlet for BMW vehicles in the city. The upcoming showroom will be a one-stop shop for a wide range of BMW automobiles, service, parts, accessories and lifestyle products. Euro Auto expects to sell some 250 cars this year and 500-600 cars next year. Since becoming the official importer of BMW vehicles nearly two months ago, 80 customers have placed orders with Euro Auto.

BMW is a leading manufacturer of luxury cars in the world. However, the German company was unsuccessful in a car assembly joint venture in Vietnam; it withdrew from the joint venture with a local company in 2005. (