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Bang&Olufsen sales expected to reach Ft 1 bln in Hungary by 2010

Sales of Bang&Olufsen sound and multimedia systems in Hungary are expected to rise from Ft 150 million in 2005 to Ft 1 billion by 2010, according to Premium Brand, the exclusive distributor of the high-end Danish products in Hungary.

Premium Brand marketing manager Éva Kádár said twice as many Bang&Olufsen products are sold in Slovakia and Croatia and three times as many in the Czech Republic as in Hungary, showing room for growth on the market. This year, the company expects to sell Bang&Olufsen products worth Ft 300 million.