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Auchan Hungary expects sales to rise above plans

In spite of the effect the government's austerity measures are expected to have on the wallets of Hungarians, French supermarket chain Auchan plans to boost revenue in Hungary by more than the planned 5%-7% in 2006, CEO of Auchan Hungary Kft Jean-Paul Filliat told a press conference on Thursday.

Filliat noted that whether or not Auchan achieves his projection would depend on sales in November and December. Last year, Auchan Hungary had sales of Ft 185 billion. He said that Auchan plans to advertise more, hold more sales and reduce its prices. He added that Hungarian shoppers are the most price-sensitive in the region, but they also respond better to advertising fliers. Auchan will introduce house brands in just a few weeks, Filliat said.
Auchan is planning a new store and commercial park in Budapest's District 18 to be completed by 2008, and is in talks on buying property in six more Hungarian cities to build similar units.