Akamai Technologies, Inc., the leading provider of cloud optimization services, announced its formal expansion into Hungary, along with four other Central and Eastern Europe countries - Czech Republic, Poland, Romania and Slovakia, PR Newswire reported.
Bruno Haubertin, a 20-year industry specialist in developing emerging markets, will lead Akamai's expansion into Central and Eastern Europe.
"Our expansion into Central and Eastern Europe is an important and strategic move for Akamai and I am excited to have Bruno Haubertin leading this effort," explained Greg Lazar, Akamai General Manager & Vice President, EMEA. "Akamai has a strong leadership position in cloud optimization services, online media, e-commerce and security offerings, and we look forward to continuing success working closely with our channel partners in each country."
Akamai's international success has triggered significant demand for its enterprise cloud optimization expertise in the CEE region. With an increase in the number of major online news, sporting and entertainment events in the CEE region, there is a need for fast, reliable and secure content and Web application delivery.
Forrester predicts the CEE region will reach overall Internet adoption rates of 54% within 2013. According to PricewaterhouseCoopers, the number of broadband connections in the CEE region will reach 43.2 million in 2012, up 10 million from 2010. Moreover, Eurostat reveals that 14% of total commerce conducted online in Europe is coming from Hungary. Czech Republic and Slovakia have significant shares as well, 15% and 11% respectively.
Akamai will open an office in Krakow, Poland to support CEE customers. Other offices and staffing will be added over the next 6-12 months. The company is also actively working to expand its existing channel partner program in order to support Akamai's focus on the enterprise, commerce, financial services, high-tech, manufacturing and media markets in CEE.