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Advertisers sign updated code of ethics

Twenty-six professional organizations signed an updated form of the Hungarian Advertising Code of Ethics on Wednesday.

The code, established in 1981, has been updated six times. The last update was made in 2005.

The number of organizations signing the code has grown sharply from just ten in 1997, said Örs Megyer, who heads the advertising industry's self-regulatory body.

The code requires signers to present facts in advertising and to take into consideration accepted norms and public taste.

The updated code will come into force on September 30. (MTI-ECONEWS)