BenQ, the Taiwanese producer of electronic equipment (which derived $12.3 in turnover in 2005) entered the Romanian market of liquid crystal TV sets on Wednesday, in response to the skyrocketing domestic demand.
The company was aided by the elimination of high customs duties, as a result of Romania joining the European Union. Figures from last year show that the company's turnover for 2006 reached to €15.7 million but this year the turnover is expected to increase to €24.7 million (33.2 million). „We expect the demand for LCD TVs, in Romania, to rise from the 20,000 units registered last year, to 150,000 this year, and according to our estimates, it will stand at close to a quarter of a million units next year,” stated Bobby Durbac, marketing manager of BenQ Romania. (evertiq.com)