Tender for ratings service
Sunday, September 25, 2005, 00:00
Hungarian Television Rt (MTV) will soon invite bids for viewer rating services to comply with EU public procurement directives, business daily Világgazdaság reported. Like all Hungarian television channels, MTV has thus far been rated by media research company AGB Nielsen Kft, based on a representative sample of 840 households. According to the newspaper, a potential tender is likely to attract a dozen or so bidders, including AGB Nielsen's archrival GfK Hungária Kft, Area Director János Bacher said on behalf of the latter. (Vg 19) P.P.