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Szonda and GfK in strategic cooperation

Polling and market research institutes Szonda Ipsos and GfK Hungária have announced the launch of a new product they developed jointly. Product Media Index (PMX), which resulted from merging the databases of Szonda and GfK, assist marketing and media professionals in their decisions by providing a detailed analysis of consumer habits in the target group. PMX data is processed with a software tool that is already widely used in this market, the press release said.