Schlecker to open shops in Hungary
Tuesday, October 4, 2005, 10:50
German drugstore chain Schlecker is planning to open outlets in a dozen Hungarian towns and cities in January next year, national daily Népszabadság reported. Schlecker, which uses aggressive marketing, has had plans to capture the Central and Eastern European markets for two years. The appearance of the new player would result in a price war and an upheaval in Hungary's market. Shlecker would probably be a strong competitor to the Drogerie Markt and Rossman drugstore chains that already have networks in the country. In 2004 the company, which sells a relatively narrow selection of inexpensive products in low-cost outlets in ten European countries, totalled a turnover of 5.4 bln in its 11,000 shops in Germany alone.