Motel chain plans market entry to accommodate budget airline passengers
Monday, February 14, 2005, 00:00
Next year may see the market entry of no-frills hotel chain Motel One, Managing Director Philip Weyland told business daily Világgazdaság. Motel One offers cheap rooms with modern conveniences for approximately Euro 35 per night, which usually does not include breakfast - however, children under age 12 can stay for free with their parents, according to the company's website. Currently, none of the international one-star motel chains are present in Hungary, a market niche that Motel One could fill, Világgazdaság noted. Akena, a French discount hotel chain, announced plans recently to establish a presence in Budapest and major Hungarian cities as a franchise. Demand for low-cost motels is driven by the mass tourism boom generated by no-frills airlines.