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Island Festival expected to attract 400,000

Island Festival, among the biggest music festivals in Europe, opens on Wednesday for the 13th time with 400,000 visitors expected to attend this year, business daily Napi Gazdaság reported. The organisers spent Ft 1.8 billion on the event -- taking place August 10-17 on Obudai Island, an island on the Danube in north Budapest ? Ft 400 million more than last year. All presale tickets have been sold out and most of the weeklong passes costing Ft 25,000 (EUR 100) were bought by Germans and French. Last year, an estimated 25,000 daily passes were sold to foreigners. Organisers claim twice as many have been sold this year. Sponsors, among them the food-store chain Tesco, which has set up a 24-hour supermarket on the site, K+H Bank, MasterCard and main beverage sponsor Dreher will attempt to tap on young consumers during the 7-day event packed with programmes. Tobacco companies, who used to be among top sponsors, put up Ft 100 million less in funding this year as they are trying to grapple with new EU regulations against tobacco-related advertisements.