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Henkel to pay penalty for ?No. 1? claim

The Competition Office (GVH) fined Henkel Hungary Kft for Ft 2 million for printing the phrase ?No. 1? on the packaging of its Loctite Super Attak liquid instant glue, on its website and on flyers advertising several products. The tag is potentially misleading to customers, since it suggests that Henkel?s product is better suited for the purpose it serves than any other adhesive in the market, GVH said. Tests have shown that Loctite Super Attak is indeed one of the best liquid superglue available, a fact that was taken into account by the Competition Office when it set the fine at Ft 2 million, however, the manufacturer was unable to demonstrate that the product outperforms all similar adhesives.