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Communication companies join forces

Mirai Interactive Kft and red-stars Rt are joining forces. The two have been major companies on the interactive communications market and now they are establishing a holding company with the help of a venture capital fund, Primus Capital Partners LLC and five individuals. The new holding company will be called Arcus Interactive Group Rt and as a result of joint forces Arcus will be one of the absolute interactive communication market leaders. Arcus is expected to have sales revenue around Ft 500 million in 2005 with an estimated increase of 30-40% in 2006, Zoltán Szénási chairman of Arcus' directory board said. Owners predict a 15% return on sales this year. The company's scope of activity covers strategic, creative, online media planning and marketing communication advisory. Major clients of Arcus include IKEA Ltd, British American Tobacco Kft, OTP Bank Rt, Magyar Telekom Rt, McDonald's Kft and Procter and Gamble Kkt. (Ng 4) Fr.