Apenta to sell to Maspex
Sunday, September 25, 2005, 00:00
Mineral water and soft drink manufacturer Apenta Kft, a subsidiary of German Franken Brunnen GmbH, is preparing for the sale of its Apenta mineral water brand to the Polish Maspex group, daily Népszabadság reported without naming a source. In the newspaper's information, the well-established brand has become a white elephant to its German owner, as the product has an unusually high fluoride content that would soon require a warning label on the bottles, or be pulled from the shelves. Present in Hungary for a decade and the proprietor of several prestigious brands such as Olympos, Plusssz, Kubu and La Festa, Maspex Olympos Kft is allegedly planning to market a different product under the Apenta brand to avoid the problem. (Nb 14) P.P.