NMHH: 9% of TV advertisements new in H2

Figures

Image by Pexels

The share of new TV advertising spots promoting Hungarian products increased to almost 9% in the second half of last year, according to a new document adopted at the last meeting of the Media Council of the National Media and Communications Authority (NMHH), writes profitline.hu.

At the meeting, the panel approved the latest study on new television advertising spots, published in the second half of last year, in which the authority examined 78 television programs.

Some 3,329 new ads were presented and repeated more than 4.4 million times. Most of the new ads can be linked to the commercial sector.

The board also announced a winner in the tender procedure for using the 98.0 MHz media service option in Budapest.

ADVERTISEMENT

MKB Q1-Q3 Earnings Climb 16% Banking

MKB Q1-Q3 Earnings Climb 16%

MPs Approve Tax Changes Parliament

MPs Approve Tax Changes

European Shoppers Reveal Holiday Habits  Retail

European Shoppers Reveal Holiday Habits 

Hard Rock Hotel Opens 'Star Chalet' for Winter Season Hotels

Hard Rock Hotel Opens 'Star Chalet' for Winter Season

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.