The NMHH noted that the Hungarian Association of Book Publishers and Booksellers (MKKE) estimates e-books account for around 2pc of the local market.
The survey, conducted by eKonyv Magyarorszag and market researcher Tárki, shows 15% of Hungarians read books on a weekly basis.
That ratio is higher among women, Hungarians aged 18-39 and over-60s, and residents of the capital. Hungarians who read regularly finish 12 books a year, on average.