Hungarian Readers Still Prefer Printed Books 

Figures

Image by Shutterstock.com

Around 42% of Hungarians read printed books regularly, while just 11% read e-books and 7% listen to audiobooks, state news wire MTI reports, citing a survey commissioned by the National Media and Infocommunications Authority (NMHH).

The NMHH noted that the Hungarian Association of Book Publishers and Booksellers (MKKE) estimates e-books account for around 2pc of the local market.

The survey, conducted by eKonyv Magyarorszag and market researcher Tárki, shows 15% of Hungarians read books on a weekly basis.

That ratio is higher among women, Hungarians aged 18-39 and over-60s, and residents of the capital. Hungarians who read regularly finish 12 books a year, on average.

ADVERTISEMENT

Personal Loans up Dramatically in 2023 Banking

Personal Loans up Dramatically in 2023

Hungary Makes Proposals to Ease Administrative Burden for EU... EU

Hungary Makes Proposals to Ease Administrative Burden for EU...

Competition Office Launches Probe of Temu Retail

Competition Office Launches Probe of Temu

Shortlist for Expat CEO of the Year 2024 Unveiled Awards

Shortlist for Expat CEO of the Year 2024 Unveiled

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.