Workshop to follow Content Marketing Award 2015

Analysis

A free workshop on content marketing will be available for all interested and will take place following the presentation of the Content Marketing Awards 2015 on June 10 starting at 5.00 pm, a press release said today.

The workshop will focus on the following areas: importance of B2B content, how to build brand loyalty through a campaign, how to turn a brand into real value, how the FMCG sector can successfully use content marketing and why content marketing is an important element of an integrated campaign.

Participation in the workshop is free of charge and registration to the event can be made here.

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