Web 2.0 report: Hungarian youth like Viber
Hungaryʼs social media scene seems to be changing, although Facebook is still unrivaled as market leader, online news portal hvg.hu reported yesterday, citing a new report by KutatóCentrum.
Google+ users were the oldest among social media users gauged by the Web 2.0 survey, while younger users go for chat and sites that are heavily focused on visuals, the portal said. Chat platforms and communication-based channels are becoming popular in Hungary, too, following international trends, the report said.
Hungarian respondents use Viber the second most after Facebookʼs Messenger, it said. Four out of ten internet users said they prefer to use a social media platform for messaging to e-mail. The report also said visuals are becoming more important for Hungarians.
Pinterest and Instagram have recorded the largest growth rates, double and triple in a year, respectively, in user activity, researcher Szilvia Balogh told hvg.hu.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.