Telco: Mobile banking

Analysis

There is still significant room for improvement in how much people use their phones for banking, as 43% of Hungarians use their mobile phones only to communicate.

According a to survey by Aegon Magyarország of its the clients, only one-third of Hungarians use their mobile phones for banking. The share of those using mobiles for communication only is still high.

Only 30% of those queried have a subscription that allows both data and voice communication services, 46% have only voice-based communication subscriptions, while nearly one-quarter use a pre-paid phone card.

Among those polled, 62% did not know what kind of operating system runs on their phone. Those who care seem to prefer Android, which has the highest share (31%), followed by Nokia’s Symbian (24%), whereas the iPhone IOS came in last.

However, if people were to change phones, 16% would opt for an iPhone and 23% would purchase one with an Android op system. One-third are uncertain about what kind of operating system they would use, while one-fifth of those surveyed do not plan to buy a smartphone at all.

When it comes to financial transactions, the picture is unclear. Nearly one-third of people have already paid something via phone, but the use of netbanks is far from widespread: only 10% use their phones for banking.

In an international comparison, Hungary does not fare well. With 85.3% mobile penetration (adult population) and 13% smartphone penetration, the country is only in the middle of the pack in the Central European region. In comparison, in the US, 43% of people own a smartphone, and this share increased by 5 percentage points in the last quarter.

Three-quarters of Americans use their phone for emailing and more than one-third search goods with the help of advertisements they receive. As opposed to Americans, who use their phone for work, Hungarians use their mobile devices largely for private purposes.

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