Survey: Number of HD TVs grows, related subscriptions not as much

Analysis

Although the number of HD television sets in Hungarian households was up 7% to approximately 54% in 2015 as compared to the previous year according to researcher Nielsen, channel subscription packages offering HD channels was much lower than this figure, Hungarian telco Invitel said in a press release issued yesterday based on data collected from its subscribers.

According to Invitel, the infrastructure for HD televisions is not yet developed enough in all parts of the country, and further developments need to be carried out by service providers operating in Hungary, the company said. 

The press release also noted that people are not well-informed enough about the ways in which to take advantage of all the services an HD television set can offer, and many of these services are complex to acquire.

The company also stressed that the so-called “multi-screening”, which means surfing the internet on connected devices while watching TV, is an emerging trend. Viewers often want to find out additional information to what the television program can offer, Invitel added.

Invitel expects HD TVs to further penetrate the market, and the demand for a fast internet connection to increase.

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