Survey: Hungarians prefer conventional TV services



Approximately 84% of Hungarians are not willing to give up their conventional television services, market researcher Nielsen said after conducting a representative survey, Hungarian news agency MTI reported today.

The Hungarian average is just over the European standard of 83%, the research company added. According to Nielsen, currently 86% of Hungarians subscribe to cable or satellite television.

Only 3% of respondents said they subscribe to video on demand services (VOD), well under the 11% average in Europe, and below the 26% average of the 64 countries surveyed by Nielsen.

According to Nielsen, VOD services serve more as a complement to rather than a replacement of conventional television services, MTI reported.


Hungary Completes 2022 Census Figures

Hungary Completes 2022 Census

MPs Approve Tax Changes Parliament

MPs Approve Tax Changes

Graphisoft Park EGM Clears Shares to Trade in Euros Office Market

Graphisoft Park EGM Clears Shares to Trade in Euros

Hard Rock Hotel Opens 'Star Chalet' for Winter Season Hotels

Hard Rock Hotel Opens 'Star Chalet' for Winter Season


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.