Study: 40% of Hungarians opt for online travel offers

Analysis

Approximately 40% of Hungarians seek out online travel offers, while 63% do their research online regarding their travel plans, Hungarian economic daily Világgazdaság reported today citing a joint study by researcher GfK and online payment system PayPal.

Findings from the study suggest that the internet is becoming the most widely used source for planning oneʼs holiday, as only 12.5% of Hungarians look for offers through travel agencies and 15% search for detailed information via agencies, by phone call or in person.

The study finds that approximately 15% of Hungarians find the internet indispensable for planning their holidays and 8% consider it a priority to have an internet connection while traveling.

When choosing accommodation, 62% of Hungarians consider the price a chief consideration, while the second most important factor is the opinions of friends and online reviews influence 32% of respondents. 

ADVERTISEMENT

Raiffeisen predicts 4.5% GDP growth for 2022 Analysis

Raiffeisen predicts 4.5% GDP growth for 2022

Márki-Zay tests positive for COVID-19 Elections

Márki-Zay tests positive for COVID-19

New leasing and sales director at Horizon Development Appointments

New leasing and sales director at Horizon Development

Gov't calls for technical screening of László Papp Arena City

Gov't calls for technical screening of László Papp Arena

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.