Sony launches new PSP in Japan to battle Nintendo DS

Analysis

Sony Corp's game unit said it would launch the latest model of its PlayStation Portable (PSP) handheld machine on October 16 in Japan to better compete with Nintendo Co Ltd's market-leading DS.

The new model, first unveiled in Leipzig in August, comes with a built-in microphone and advanced LCD display that is better suited for use outdoors.

It will sell for ¥19,800 ($182), the same price as the current PSP model and compared with ¥16,800 for the DS.

Sony sold 3.72 million units of the PSP in April-June worldwide, while Nintendo's DS sold 6.94 million units.

The PSP, however, has outsold the DS in recent months in Japan, helped by Capcom Co Ltd's popular hunting action game “Monster Hunter Freedom 2G,” designed for the Sony machine. (Reuters)

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