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Russo-Ukrainian war among top search keywords

Analysis

Among the top 25 keywords searched for in Hungary between Feb. 25 and March 5, six were focused on the Russo-Ukrainian war and the euro exchange rate, according to an analysis by communications consulting company Avantgarde Group, writes profitline.hu.

The searches were significantly influenced by daily events, such as the occupation and recapture of power plants at Chernobyl or Zaporizhia.

On the day of the outbreak of the war, Putin's name and the term Ukrainian president jumped to the highest value in the popularity index on a scale of 1 to 100.

Volodymyr Zelensky's name appeared in the days after the outbreak of the war, mainly in Hungary, and showed a significant increase of more than 2,000% after the insignificant number of searches registered in early February.

In the first days of the war, the average number of searches for the Chernobyl nuclear power plant jumped by almost 1,000% compared to the beginning of February.

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