Online DVD store and rental launches

Analysis

Movie distributor and theater operator Budapest Film Kft is planning to launch an online DVD store and rental service in late January, CEO Ferenc Port announced.

The company will charge Ft 2,000 per download, while pay-per-view access is going to cost Ft 600 per view, he added. Customers can initially choose from a database of nearly 300 new releases and movie classics, including titles by other distributors.

Budapest Film spent approximately Ft 100 million on the new service, mostly from reserve funds from the sale of a megaplex movie theater at Budapest’s Mammut shopping center. It is hoped that online sales and rentals will help offset shrinking box office revenues as moviegoers turn to home entertainment. (Világgazdaság)

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