Online ad market expected to grow annual 11% in next five years
Hungary's online advertising market is expected to grow an annual 11% over the next five years, according to a study by US market research company JupiterResearch.
The increase will come largely because of spending on search marketing, which shows ads to internet users based on the terms they enter into search engines. Hungary's search marketing segment is expected to grow more than 60% to Ft 400 million in 2006.
Although search marketing is still most popular among smaller companies, which appreciate its cost effectiveness, more and more multinationals are using it as well, according to Tamás Kálmán, who heads ETARGET, a Hungarian company specializing in search marketing.
ADVERTISEMENT
Continental Dohányipari Revenue Nears HUF 64 bln in 2022
Parl't Approves Amendments to Legislation on Judiciary
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
