Nielsen: Consumer confidence declining


Consumer confidence declined slightly in Hungary in the fourth quarter of 2014 compared to the third quarter, a gauge by market research company Nielsen reveals. Nielsenʼs consumer confidence index for Hungary stood at 54 points in Q4 last year, down 2 points from the previous quarter. 

The percentage of Hungarians who expect their financial positions to improve in the coming twelve months shrank 1 percentage point to 22% in Q4 from the previous quarter.

The share of those who consider job prospects favorable in the next 12 months declined to 11% in Q4 from 12% in Q3, some 20% of survey participants in Q4 said, however, that they found prices and their financial situation appropriate for making purchases, up from 16% in Q3.

Nielsen noted that its European and global confidence indices also dropped by 2 percentage points, to 96 and 76, respectively.

GKI-Erste said yesterday that both consumer and business expectations worsened in January, as the combined gauge of consumer and business confidence index fell to -2.9 points from the previous month’s -0.2 points.


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