Local Events Industry Returns to Growth Path

Analysis

File photo shows visitors to a Utazás (Travel) exhibition at Hungexpo.

Photo by posztos / Shutterstock.com

Gábor Ganczer, the head of the Hungarian Association of Event Organisers and Service Providers (MaReSz), said the local events industry has returned to the growth path after a difficult period during the pandemic, according to turizmus.hu. 

Ganczer, who is also CEO of Hungexpo Budapest Congress and Exhibition Center, said that turnover of Hungary's events industry had exceeded 2019 levels last year and was expected to grow further in 2023. 

None of MaReSz's 150 members, which account for 60-70% of the events market, went bust during the one-and-a-half-year industry pause, he said, although there was some consolidation. 

Speculation that events would continue online after the pandemic has proven to be mistaken, he added. He pointed to noticeable caution, last year, among international event organizers regarding venues in Hungary because of the war in neighboring Ukraine, but said it now appears "they understand that Hungary is a safe place." 

Last year, Hungexpo had revenue of HUF 8.8 billion, up from HUF 8.3 bln in 2019.

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