GVH finds no violations, L’Oreal opts to change its practices

Analysis

Although Hungary’s Competition Office (GVH) found no violations during a probe of L’Oreal’s Hungarian subsidiary, the company still promised to change some of its advertising practices, Hungarian news agency MTI reported today.

According to GVH, LʼOreal Magyarország promised to stop using the word "restore" in advertisements for its Garnier Fructis Goodbye Damage haircare product line. The company, reportedly, also made commitments to display the entire product line in future advertisements, while informing consumers about hair damage and revealing how products are tested.

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