GVH finds no violations, L’Oreal opts to change its practices
Although Hungary’s Competition Office (GVH) found no violations during a probe of L’Oreal’s Hungarian subsidiary, the company still promised to change some of its advertising practices, Hungarian news agency MTI reported today.
According to GVH, LʼOreal Magyarország promised to stop using the word "restore" in advertisements for its Garnier Fructis Goodbye Damage haircare product line. The company, reportedly, also made commitments to display the entire product line in future advertisements, while informing consumers about hair damage and revealing how products are tested.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.