E-commerce accounts for 3% of Hungary’s retail sales in 2013

Analysis

Online trade now accounts for more than 3% of retail sales in Hungary, according to market researcher GfK Hungária: Retail sales, excluding sales of vehicles and vehicle fuel, reached HUF 7 trillion in Hungary in 2013, with online trade accounting for HUF 200 billion to HUF 220 billion of the total.

Among Hungarians aged 18 to 49 years old, the proportion of those who said they had purchased items on the internet rose to 76% in 2013 from 74% in 2012. The share of those making online purchases on a monthly basis increased to 28% from 25%, and the share of those making online purchases and paying electronically rose to 20% from 17%.

A little more than 19% of all consumer electronics are sold in Hungary via the online medium; the European average is 18%.

For 2012, 23% growth in internet retailing in Hungary was observed; by mid-2013, some 3,000 webshops based in the country were active, with the top 300 sites accounting for 90% of total sales.

– material from national news service MTI was used in this article

ADVERTISEMENT

Slovenia's consumer sentiment declines in July Analysis

Slovenia's consumer sentiment declines in July

Meeting called to address Pegasus spyware lacks quorum  Parliament

Meeting called to address Pegasus spyware lacks quorum 

Skanska commercial dev unit names new EVP of operations Hung... Appointments

Skanska commercial dev unit names new EVP of operations Hung...

Zsa Zsa Gabor's ashes buried in Budapest City

Zsa Zsa Gabor's ashes buried in Budapest

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.