Dog Days, Cucumbers, and Summer Holidays


We are not yet in August, but already it feels like the dog days of summer. It’s not just the oppressive heat; it’s the lack of availability. CEOs are either on holiday, working extra hours to clear the decks to go on holiday, or their PAs are on holiday. Cucumber season (uborka szezon), the period when the stories dry up and long, slow news days run into one another with slothful monotony, is well and truly with us. Actually, I’ve not seen an article on cucumbers yet, but there was one about watermelons; provided you are not attempting to make a dressing, it comes to the same thing.

In short, it feels an awful lot like the summer holiday season is upon us, which probably makes it a good thing that this is our last print issue of the Budapest Business Journal until September 10 as the paper takes its traditional annual August break. Not that work stops, you understand. The website and the newsletters continue to be updated every weekday (although finding the material to do so becomes harder). We are working on the Expat CEO Gala, which, following a COVID-enforced break of 16 months, was bumped from its usual January slot but will make its comeback on September 24. And there are several publications that we are either working on right now or doing the preparatory groundwork for work to start in earnest.

That said, time will be found among the management and staff for holidays, staggered across late July and through August. And because not even all of that makes life interesting enough, we will be moving editorial offices. We are not going very far in truth, all the way from Building “A” of the Madách Trade Center to Building “B,” but it is still a move and a chance to go through old files and throw out the unwanted clutter accumulated over the past five years. When I started out in journalism in 1986, we were promised computers were on the way. They arrived within a few years, at which point we were told this was the dawn of the paperless office. I can confirm that it has not yet risen above the horizon, and that paper is still very much with us.

What has materialized, however, is our latest publication, Top Real Estate Executives, the latest addition to our “Top” brand, which introduces some of the leading personalities behind various business sectors. If you are a subscriber to the print issue of the Budapest Business Journal, you will have received a free copy of Top Real Estate with this issue. If not, you can buy a copy through our website. Either way, consider it our summer light reading gift to you. Whether you are running the gauntlet of testing and tracing and the general jeopardy that is a foreign holiday this year or taking a staycation (and if you are, David Holzer has some Budapest suggestions in his Socialite piece in this issue), I do hope you get to go somewhere nice, where you can relax and recharge for a few days or weeks.

We all look forward to reconnecting with you in the fall.

Robin Marshall


This article was first published in the Budapest Business Journal print issue of July 30, 2021.

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