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Association airs concerns over government slogan in bank ads

Analysis

The Hungarian Advertising Association (MRSZ) expressed concern yesterday over a government decree that requires banks to include a government slogan in banksʼ ads for a state-subsidized home purchase scheme, Hungarian news agency MTI reported.

“The Hungarian Advertising Association does not deem any such official requirement acceptable that does not aim to protect the interest of the consumer... because it could even negatively influence the message of the advertiser,” MRSZ said in a statement. 

Requiring lenders to use the slogan “Hungarian Reforms Work - Home Creation Program” in the form stipulated by the government will increase the necessary ad space or commercial time, “naturally increasing the advertiserʼs costs”, which MRSZ said was “unacceptable”, according to the report by MTI.

The government recently expanded a home purchase subsidy scheme for families with children referred to as CSOK.

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