Association airs concerns over government slogan in bank ads

Analysis

The Hungarian Advertising Association (MRSZ) expressed concern yesterday over a government decree that requires banks to include a government slogan in banksʼ ads for a state-subsidized home purchase scheme, Hungarian news agency MTI reported.

“The Hungarian Advertising Association does not deem any such official requirement acceptable that does not aim to protect the interest of the consumer... because it could even negatively influence the message of the advertiser,” MRSZ said in a statement. 

Requiring lenders to use the slogan “Hungarian Reforms Work - Home Creation Program” in the form stipulated by the government will increase the necessary ad space or commercial time, “naturally increasing the advertiserʼs costs”, which MRSZ said was “unacceptable”, according to the report by MTI.

The government recently expanded a home purchase subsidy scheme for families with children referred to as CSOK.

MNB Joins Capacity-building Alliance of Sustainable Investme... MNB

MNB Joins Capacity-building Alliance of Sustainable Investme...

EC to Propose Opening Excessive Deficit Procedure Against Hu... EU

EC to Propose Opening Excessive Deficit Procedure Against Hu...

Uni of Miskolc, CATL Debrecen Sign Cooperation Agreement Deals

Uni of Miskolc, CATL Debrecen Sign Cooperation Agreement

Int'l Travelers to Europe Prioritize Safety, Quality This Su... Tourism

Int'l Travelers to Europe Prioritize Safety, Quality This Su...

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.