Toshiba opens new LCD production plant in Poland


Toshiba Corp. is utilizing Kobierzyce, Poland as the new site for a production and sales company for LCD TVs. Called the Toshiba Television Central Europe Sp. zo. o. (TTCE), the plant will help meet demand for LCD TVs in Europe, a market for which Toshiba says is the largest for the flat-panel TV format

Toshiba LCD TVs are already being manufactured in Europe at Toshiba Information Systems (UK) Ltd., but the company says that the second plant in southwest Poland (close to Wroclaw) will help support growing demand, and reinforce the company’s presence in the pan-European market. The plant is 223,000 sq. meter, with 40,000 sq. meter dedicated to the building area; and it will employ approx. 1,000 people by 2010. Toshiba targets production of about three million LCD TV units in Europe by 2009, with the main focus on large sized LCD TVs with screen sizes of 32” and above.

Toshiba executives were joined for the opening ceremony and a reception by representatives of the national and local government and other guests. These included Marcin Korolec, the Vice Minister of the Economy; Ryuichi Tanabe, the Japanese ambassador to Poland; and Toshio Yonezawa, Corporate Senior Executive Vice President of Toshiba. The ceremony included the presentation of LCD TVs manufactured at the plant to three local schools.

Toshiba established TTCE in September 2006, and manufacturing started in July 2007, where it has now been ramped up to full scale production. Toshiba forecasts that the market for LCD TVs will expand from almost 16 million units in 2006 to approximately 33 million units in 2009. Toshiba plans to invest a total of about ¥6 billion ($51.4 million) in TTCE over the next five years. (

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